How company tag lines should help sell the business. The article offers a "how to guide" for the business looking to draft a tag line – or critically analyse the one they already have.

Published: Breeding and Racing Magazine (AUSTRALIA), Issue 41, February 2004 pp 20-23.

Where do big commercial thoroughbred studs stand when one of their highly advertised, highly priced stallions dies prematurely?   Who is marketing that now deceased stallion to protect the broodmare owners who have supported the stallion whilst he was alive? Using the recent (and well publicised) example of END SWEEP, this article discusses the possible role that marketing plays in this unique – and unfortunate - situation.

Published: Just Racing 27, January 2004. http://www.justracing.com.au

Reprinted: Queensland Racing & Breeding Newsletter, Issue 46 (February 2004)

Attention all Studs. You have things in your armoury you should use to help you attract business.

Published Breeding and Racing Magazine (AUSTRALIA), Issue 40, January 2004 pp 26-28

Stud Farms in Australia and New Zealand that have successfully showcased their 'point of differentiation' in order to sell their product.

Published: Breeding and Racing Magazine (AUSTRALIA), Issue 38, November 2003 pp 26-28

Article examines what marketing techniques worked well in 2003 for various industry players (syndicators, trainers, horse studs and stallion promoters) looking to generate increased business.

Published: Breeding and Racing Magazine (AUSTRALIA), Issue 37, October 2003 pp 16-17