Thoroughbred Marketing: An Eye on the Industry: The equine lottery

Monday, March 13, 2006

The equine lottery

We talk a lot of the owners who go broke owning horses - but what of the ones whose horses allow them to fulfill dreams in other parts of their lives?

With that in mind, answer this question: is Snappy Tomato the name of a racehorse or a pizza chain?

The first Snappy Tomato opened in Northern Kentucky in 1978 - named, the legend goes, after the horse its founder bet on to win enough money to start the business. The company says it has no idea who the first owner was.

"That's the story we tell because that was the story we were told," said Bret Witte, director of marketing for the Florence-based chain.

The Jockey Club in Lexington confirms that a horse named Snappy Tomato raced from 1975 through 1979 at what was then Latonia Race Course in Northern Kentucky - now Turfway Park - and River Downs outside Cincinnati, as well as Churchill Downs. She had 13 wins in 49 starts.

Full story at the following URL.

Posted by: AthloneAssociates at 9:13 PM | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog

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