Just how popular is blogging? According to the latest research completed by Technorati the blogosphere is now more than 60 times larger than it was merely three years ago, and it continues to double in size every 5.5 months.

Technorati claims to now be tracking over 27.2 million blogs, with 75,000 new weblogs being created daily - or, on average, a new blog every second. Technorati also tracks about 1.2 million new blog posts each day - roughly 50,000 per hour.

That's a huge number of words being added to the WWW every day ! My question always is when I see statistics like this is however "ok, but just how many people are updating their blogs regularly?" That, alas, is the million dollar question we don't have the answer to.