Thoroughbred Marketing: An Eye on the Industry: Media watch: keeping an audience in suspense

Tuesday, February 14, 2006

Media watch: keeping an audience in suspense

And in case anyone was still wondering after reading the press release ... the filly in question made AUD$200,000

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MAGIC MILLIONS - GENERAL NEDIYM FILLY EQUALS ALL TIME PERTH RECORD

Media Release
Tuesday, 14 February, 2006
For immediate release

The all time record for a yearling at the Magic Millions Perth Yearling Sale was equalled less than half an hour into today's first session at Belmont.

The sales complex came to a standstill when the much talked about filly by General Nediym stepped into the ring as lot number 13.

A half sister to the group performer Chaumont the filly was purchased by top Sydney based bloodstock agent Kieran Moore on his first trip to the Perth sales.

"She was the best General Nediym filly I'd seen anywhere in the country this year," Moore said.

"She walked like a panther. She had a great head and outlook."

"We bought Regimental Gal as a broodmare last year (for $800,000) and this filly looks very similar," Moore added.

The filly was consigned by Applecross based Dawson Stud, the vendors of the exciting Lee Freedman trained filly Brockman's Lass.

"The staff have worked tirelessly and the draft is very well presented," Dawson Stud's Christine Daws said,

"She was a good looking filly and by General Nediym and he is really flying at the moment."

Daws said she was delighted with the final price.

"It exceeded our reserve by a long, long way," Daws revealed. "But she certainly deserved a high price."

The price for the General Nediym filly was the same as last year's record breaking Rory's Jester filly. Purchased by Mark Pilkington she now races as Gran Bella with David Hayes and is an unbeaten city winner.

A short time later another offering from the draft of Dawson Stud proved extremely popular.

The filly by Bletchley Park was purchased by local businessman Peter Walsh for $75,000.

Posted by: AthloneAssociates at 9:47 PM | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog

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