The Kentucky Derby is to be sponsored by Pizza Hut.

WHAT ?!?!?!?!?!?!??!?

In an article in today's The Washington Times Tim Lemke states:

"The grandest event in horse racing no longer is the Kentucky Derby. It's the Kentucky Derby, presented by Pizza Hut. And Taco Bell. And KFC.

"Churchill Downs Inc. yesterday announced a five-year deal with Yum Brands, the world's largest owner of restaurants, that will give the race a presenting sponsor for the first time in its 132-year history.

"The race officially will be called the Kentucky Derby, presented by Yum Brands."

Athlone is 100% involved in marketing/PR but even we cried out in shock when we read this. Tradition + commercialism = um, not always a match.

"Welcome to the 2006 Kentucky Derby ! What was that you ordered Madam/Sir? A mint julep? Would you like fries with that ?"

Full story at the following URL.