A heads up to who is looking for sponors for 2006/7: SponsorshipHQ reports the following opportunities:

Country Racing Victoria

Sponsorship Event: 2006-07 Racing Season

Sponsorship Property: Major Partner

Location: Victoria

Investment: From $110,000 p/a.

Demographics:
- Primary: M&F18-55 who spend.
- Metro & Reg Campaigns: •Spring (Oct-Nov) Young M&F18-35 •Xmas Party (Nov-Dec): Corp & Families •Kids Summer (Dec–Jan): Parents & 5-15yo •Food & Wine (Feb): M&F25–45, high income. •Various: Owners/Trainers, Ladies Days, Fashion

Brand Values: It’s a great day out! Fun, social, warm, friendly and exciting, energetic, entertaining, engaging, spirited, vibrant, hospitable, consistent, outdoorsy, uniquely Australian and typically country.

Date Available: From 1 August 2006

Outline:

In its 150th year Country Racing with locations in 53 regions throughout Victoria again celebrates attendance and corporate hospitality increases up to 21.9%.

With over 76% of all Victorian race meetings held in provincial and country areas plus significant increases in hospitality, preferred supply partners and new sponsors, CRV has become a popular experience for both sponsors and its customers. Unique opportunities for sponsors to interact with race goers have been incredibly successful in 2005-06, as have the various activities sponsors and their clients have experienced i.e. owning a horse for the day, judging fashions.

Hanging Rock Australia Day, Yarra Valley Food & Wine and the Geelong and Bendigo Cups, are a few unique platforms to help build relationships, increase awareness through numerous marketing streams, and generate sales by leveraging promotional opportunities.

Benefits
- Naming rights to high profile and popular racing events throughout Victoria in highly populated locations. Exposure through Advertising in various forms of regional, state and national media, to a captive on-course audience, and via database.
- Year round Corporate Hospitality packages at each event nominate under naming rights.
- Unique networking experiences (Client/Staff): One on one B2B/C intros, cross sponsor promos, network b/w races, committee room invitations, unique employee & customer incentives & experiences i.e. own horse for a day, call race with professional.
- Customer Interaction & Sales: CRV welcome uniquely different and fun promotional ideas that help generate enquiries, in-store traffic, interaction with racegoers and sales. With the average racegoer staying on-course for 6 hours of more, we are happy to help create a leverage plan that may include interaction points, sampling, product launches and seminars, cross marketing campaigns, competitions, fund raising, point of sale and audience questionnaires and surveys.
- Much more: Big screen TVC, racebook advertising, media interviews, signage, PR, Supply rights (i.e. pies, bread, milk, vehicle, beverages, seed & fertilisers, machinery, financial and insurance, electrical goods, jockey & staff lunches etc).
- Additionally, CRV offers sponsorship of the following campaigns: Kids Summer campaign $55K (Includes Naming rights to campaign & 16 events; FEAST Food & Wine campaign $35K; Christmas Party $40K; Owners, Trainers & Breeders various campaigns from $37.5K; Award night $5K (Industry stakeholders); Signage from $3K p.a. per course; Ladies Days or Fashions on the Field between $2-$10K per course; Feature race naming @ 3+ Cup Days (Locations TBC) from $24K

Contact:
Robyn Creed
Country Racing Victoria
Email Robyn
Phone: (03) 9258 4229
Mobile: 0408 960167

Australian Jockey Club

Sponsorship Event: 2006/07 Racing Carnivals

Sponsorship Property: Partnership Package

Location: Royal Randwick Race Course, Sydney

Investment: From $250,000

Demographics:
- Marketing Primary Target Market: Women 25-39 years, AB.
- Marketing Secondary Target Market: Men 25-55 years, AB.
- AJC Membership numbers: 14,427.
- Members age breakdown: 19-37 years 17%, 38-57 years 42%, 58-77 years 34%, 78 years +7%.

Brand Values: Respect for people and the community, Quality service, Continuous improvement, Lifetime learning, Ensuring a safe environment.

Date Available: Racing runs the full 12 months of the year. Easter Carnival (Autumn) from March to April. Spring Carnival September to November.

Overview: With the huge success of the 2005 Autumn Racing Carnival, the AJC is offering sponsorship packages for organisations wishing to brand themselves during the exciting Spring Carnival, as well as throughout all 12 months of the year.

Each year over 700,000 people attend AJC race meetings with peak attendance times during the spring and autumn carnivals. More than 100,000 people visited Royal Randwick over the four days of the 2005 Autumn Racing Carnival.

With attractions such as the lawn parties, premium entertainment, the Doncaster Club, corporate hospitality and a range of special events, AJC sponsorship offers a unique way to promote your product while accessing a wide range of demographics.

AJC partnership package gives sponsors significant levels of exposure throughout a 12 month period. As well as being recognised as an official partner of the AJC, the sponsor receives naming rights to many races.

Benefits

- Sponsorship and naming rights to race Group 1, Group 2, Group 3, listed and standard races
- Recognition as a major partner of the AJC with company logo on AJC advertisements and promotions
- Extensive media exposure across television
Signage on course, including on the track straight and at 1000m site for a 12 month period
- General admission and members tickets on race day and ten (10) annual Doncaster Club memberships.

Contact:
Jason Moore
Moore Sports Advertising
Email Jason
Phone: 1300 556 176
Mobile: 0403 046 554

SOURCE: SponsorshipHQ January 2006