Early days are these - the 2005/6 season just shy of 4 months old. Nevertheless, Glenlogan Park's SHOW A HEART is showing the way - 6 starters for 1 winner (Winaura) - total earnings for the sire of $59,500.

There are owners of various other new season sires (one in particular) that are running the media email systems into overdrive with their endless PR spiels.

PR plays an essential part of the marketing mix and used well it is a very powerful tool. All I will say is that sometimes it is useful to keep an eye on the real stats ie. race track performance, and balance these against the 'opinions' of those companies that can occasionally be a bit heavy handed with the hype.