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Tuesday, October 18, 2005

Media Watch: "professional" standards?
No-one is perfect and mistakes are inevitable - particularly when working within deadlines imposed by "instant news".

The question I always have however is what exactly is so difficult about using spell checker before going live with a post?

There are all number of websites where you have to search pretty hard to find a mistake. Articles are all fact checked, there are no grammatical errors - and ultimately they are well edited.

Equally it is (worryingly) easy to track down a growing number of posts that are not proof-read. It has to be said - sloppiness at this level does degenerate the company brand behind them.

Case in point: An article was released today titled "APC Defends Black Type System".

It wasn't a particularly long article but the following errors appeared within it:

Richard Turnley's name appeared as: Turnelky AND Turnlkey.
Downgrade appeared as down grade (before appearing again, correctly, as downgrade).
Particularly came out as aprticularly.
AJC The Metropolitan was termed AJC Metropolitaning
Thoroughbred appeared as Thorougbbred.
'Its decisions...are' came out as 'its decisions ... is".
And the following punctuation marks appeared at the end of a quote ,":

One assumes the Australian Pattern Committee will be doing more than "ridicul[ing] suggestions that its decisions over the grading of black type races is influenced by thoroughbred breeders and bloodstock agents". It might be justified in ridiculing a few professional journalism standards as well.

Posted by: AthloneAssociates at 3:59 PM    | Permalink

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