On the 15th of this month a headline appeared in the Equidaily Racing Journal [see column below] that suggested a writer was perhaps unimpressed with the MVRC's marketing ploy to provide 'Diva' glasses to race fans at today's Cox Plate.

As the photo of Makybe Diva (above post) shows (and remember - this is a MVRC photo that was attached to the official media release so will appear on websites all around the world) others felt quite differently!

It just goes to show that just because someone else disagrees with a marketing/PR idea you have, it doesn't mean that it still won't be successful.