I hate flying. I agree that this is probably a slightly odd revelation given the sheer number of hours I spend in the air each month (and as an aside - apart from the frequent flyer miles that you can never spend on upgrades on the dates you need them, all that this traveling has provided is extreme suspicion of anyone who claims flying is glamorous - they have either never done it before - or they only ever travel in front of that blue curtain).

Despite the dark look as I boarded my 8th plane in just 3 weeks yesterday I must confess that I did enjoy the first hour at 37,000 feet as I got to read the Australian form in an actual newspaper.

When you live overseas and are restricted to reading the form online and then listening to the races on the Internet (THANK GOD for TVN that offers online replays on its website)it was wonderful to shake out that old familiar newspaper that reminded me of years past when I used to take such things for granted (a Sydney Morning Herald of course), remove the racing supplement, (re-shake it - just as it sounded so damn good) and then immerse myself in the text, the business news (for once) set aside.

I tell you - it's the simple pleasures - one shouldn't knock them lightly.

In that vein, all companies should make the effort to find out how their clients like to receive information - in hard copy, by email (html or plain text version), on their mobile via an sms, or via your website. Not everyone is the same and tailored communication IS the essential differentiator these days.