Thoroughbred Marketing: An Eye on the Industry: Maximising email opt-in rates

Wednesday, August 17, 2005

Maximising email opt-in rates

If you have a website and are looking for ways to maximise the number of people who 'opt in' for email (a necessary thing these days given the anti-spam laws) then the article by Linda Schumacher in this month's MarketingProfs titled Eight Tips for Enhancing Email Opt-In is a must-read.

"Onsite registration—the steps taken to opt in to an email list, and the messages received during the process—is arguably the most important aspect of any successful email program. It's during this process, the very first email customer touchpoint, that companies have a chance to stand out from their competitors by communicating value proposition, establishing sincere concern for subscriber privacy, and showing respect for users by providing control over the type and frequency of the emails received.

If you're ready to turn your Web site into an email opt-in machine, consider implementing some of the following enhancements".

The full article is at the following URL.

Posted by: AthloneAssociates at 6:14 PM | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog

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