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Thursday, August 18, 2005

Famous faces on the marketing trail
It's not just rock stars that go on world tours to promote their latest albums - famous trophies also go on tour to promote, amongst other things, international race carnivals.

The Melbourne Cup is currently touring a number of countries, ambassadors Bart Cummings (trainer) and Bruce McAvaney (television commentator) having already escorted the Cup around England and Ireland. Next stop - Dubai and Singapore.

Damien Oliver has also accepted a role with the VRC as a Melbourne Cup ambassador for part of the global tour. Oliver will join the tour when it heads to Hong Kong next month and then to his home state of WA.

"[Oliver] first won the cup on Doriemus in 1995 and on the Irish stayer Media Puzzle in 2002, a win he dedicated to his brother Jason, also a jockey, who died a week earlier after a trackwork fall."

Source: The Age newspaper.

Posted by: AthloneAssociates at 1:42 PM    | Permalink

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