Right - let's take a look at a couple of brochures that have crossed my desk in recent weeks (and apologies to Collingrove for the following scans looking a tad 'wave-like' - we have had one of the wettest summers on record and I, um, left the window open when I went into the office ... enough said).

The Stud has adopted a new tag line this year whilst retaining the clean lines of last year's brochure. It's quite interesting to see the inclusion of the word 'integrity' given the push on this in the Industry in recent times.

What is quite unique about the brochure is that a humorous element has been incorporated - Dash for Cash and Jeune both feature in these relaxed images/comments. The jury is still out whether this detracts from the more classic lines of the remainder of the material - Collingrove has such a top class head of marketing that I will trust her judgment even if it isn't something that I would have automatically adopted. Ultimately it IS a differentiator and that is key in a sea of very "same old" material that I have seen from a huge number of other farms this year.

Collingrove is also offering the Emirates competition again this year. Further deals on their website.


The design company who received the project brief was Rojay.