The Moonee Valley Racing Club has announced that Don Casboult, the General Manager Marketing for AAMI, has been appointed to fill a casual vacancy on its Committee.

Casboult, who is a member of AAMI’s Senior Executive team, has played a key role in the company’s strategic direction towards becoming the No.1 insurance company in Australia.

He also offers vast experience in racing sponsorship.

AAMI currently sponsors horse racing in Victoria, NSW, Queensland, Tasmania and the Northern Territory. AAMI has also sponsored the Vase, a 2000m race for three-year-olds at Moonee Valley on Carlton Draught Cox Plate day since 1993.

In its press release, MVRC Chairman Don Abell said he was delighted with Casboult’s appointment.

“Don has extensive experience with sports sponsorship and in particular the racing industry around Australia. We are particularly pleased that he is able to join us and assist us in driving the direction of the Club,” said Abell.

“Don is a great exponent of branding, marketing, and sponsorship and we will greatly benefit from his extensive experience.”

This is the second marketing-related appointment in just 10 days (Director of leading advertising agency Saatchi & Saatchi - Sharon Skeggs - also elected to the Australian Jockey Club committee) and seeks to underline the importance of marketing to today's race clubs.