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Wednesday, June 22, 2005

Marketing firm claims right to promote national thoroughbred series
Baltimore marketing firm Warschawski has been selected to launch a new national thoroughbred turf racing series in the US.

"The Grand Slam of Grass" is a series of four turf racing events for three-year-old thoroughbreds that will take place over the next five months. The races will include the inaugural Colonial Turf Cup, The Grade II Virginia Derby, Grade I Secretariat Stakes and Grade I John Deere Breeders' Turf Cup.

Warschawski's media campaign will focus on making the event the richest Grand Slam in sports, with a combined US$5 million purse.

Terms of the contract were not disclosed.

Source: Baltimore Business Journal

Posted by: AthloneAssociates at 9:49 PM    | Permalink

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