Here's an interesting statistic for you - of the 25,000 commonly used words in the English language, 93% have been registered as domain names.

If you don't have a web URL (domain name) and are now feeling as if you will be forced to register a name that no-one will be able to spell or pronounce, take heart from Dr Nunley's recent marketing column that suggests the following solutions:

- find a short name that describes what you do. If that is already registered, stick an "i" or "z" on the front

- Memorable nonsense words can also work (Kevin notes that these kinds of names do require significant investment in advertising costs however to establish in potential prospect's minds)

- apparently we tend to remember colors and food

- A URL of a useful site is provided: NameBoy which assists in finding new domain names that people can remember and spell correctly. The site also lists expired and soon-to-be-expired domain names.