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Wednesday, May 25, 2005

A comprehensive history of blogging
The following is a summary of the 'Weblogs' entry in the very comprehensive Wikipedia entry on the subject.

Key points of note:

- Blogs run from individual diaries to arms of political campaigns, media programs and corporations, and from the writing of one occasional author to the collaboration of a large community of writers.

- The totality of weblogs or blog-related websites is often called the blogosphere.

- The format of weblogs varies, from simple bullet lists of hyperlinks, to article summaries with user-provided comments and ratings. Individual weblog entries are almost always date and time-stamped, with the newest post at the top of the page, and reader comments often appearing below it.

- Because links are so important to weblogs, most blogs have a way of archiving older entries and generating a static address for individual entries; this static link is referred to as a permalink. The latest headlines, with hyperlinks and summaries, are offered in weblogs in the RSS ('Really Simple Syndication') or Atom XML format, to be read with a feed reader (see for example Feed Demon).

- Justin Hall, who began eleven years of personal blogging in 1994 while a student at Swarthmore College, is generally recognized as one of the earliest bloggers.

- The term "weblog" was coined by Jorn Barger in December 1997. The shorter version, "blog," was coined by Peter Merholz in April or May of 1999. As of March 2003, the Oxford English Dictionary included the terms weblog, weblogging and weblogger in their dictionary.

- Rising influence. After the September 11, 2001 attacks, many blogs which supported the U.S. "War On Terrorism" quickly gained readership among a public searching for information to understand that event; many new blogs in the same genre sprang up in this environment.

- The first blog-driven controversy was probably the fall of Trent Lott, who had remarked, at a party honoring Strom Thurmond, that Thurmond's leadership abilities may have made him a good president.

- By this point blogging was enough of a phenomenon that how-to manuals had begun to appear, primarily focusing on using the tools, or creating content.

- Since 2003, weblogs have gained increasing notice and coverage for their role in breaking, shaping or spinning news stories.

- The blogs which gathered news on Iraq, both left and right, exploded in popularity, and Forbes magazine covered the phenomenon. The use of blogs by established politicians and political candidates-particularly Howard Dean and Wesley Clark-to express opinions on the war and other issues of the day, cemented their role as a news source. Meanwhile, the increasing number of experts who blogged, such as Daniel Drezner and J. Bradford DeLong, gave blogs a built-in source of in-depth analysis.

- In 2004, the role of blogs became increasingly mainstream, as political consultants, news services and candidates began using them as tools for outreach and opinion formation.

- In January 2005, Fortune magazine listed Peter Rojas, Xeni Jardin, Ben Trott and Mena Trott, Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis as eight bloggers that business people "could not ignore."

- With the rise in popularity of blogs in 2004 senior management caught on to the trend and by January 2005 several types of organizations, including universities, had started using blogs to communicate with their stakeholders. Many believe this corporate takeover of a tool that was used primarily by Internet enthusiasts will lead to a decrease in the popularity of the medium. Others believe that the use of blogs by organizations will add new voices and vitality to the medium. At any rate, there is little evidence that the growth rate of the blogosphere has slowed.

- One of the running discussions within journalism and blogging is what "blogging" means for the way news "happens" and is covered. This leads to questions over intellectual property and the role of the mass media in society. Many bloggers differentiate themselves from the mainstream media, while others are members of that media working through a different channel.

Some of the mainstream press have taken quite an interest in the phenomenon - see The Guardian's site as one example.

Posted by: AthloneAssociates at 9:56 PM    | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog


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