Journalists not reading your press releases? Company not getting enough attention?

Well, there's at least one local PR consultant working the phones for a few Australian clients of late!

In recent months I have been approached to cover the same-old tried-and-tested approaches of race clubs promoting a race by parading past equine heroes or sporting legends (of the human variety); I've seen famous names at stud farm open days; and syndicators who are more famous than their horses.

It all starts to lack the necessary differentiator really.

... but hang on, what's this? A bold PR specialist (who shall - for their own sake - remain nameless) rang our office the other day offering an interview "with a relative newcomer to the Industry. Everyone is going to want to meet them though as [person x who owns company y] is 'utterly gorgeous'".

A moment's silence as I waited for them to supply something that we could actually work with ... (Needless to say, said PR specialist was shortly thereafter referred to Sydney Morning Herald's personals section as they appear to have lost their way somewhat).

I do have to give them some credit however - whilst their approach may have failed on this occasion it was certainly something from left field and if there had been a bit more 'news' caught up with the physical assessment well, we just may have been able to use it!