Sponsorship HQ has all the details:

Rights Holder: Australian Jockey Club

Sponsorship Event: 2004/05 Racing Carnivals

Location: Royal Randwick Race Course, Sydney

Investment: From $250,000

Demographics:
Marketing Primary Target Market: Women 25-39 years
Marketing Secondary Target Market: Men 25-55 years
AJC Membership numbers: 14,427
Members age breakdown: 19-37 years 17%, 38-57 years 42%, 58-77 years 34%, 78 years +7%

Outline:
With the huge success of the 2004 Autumn Racing Carnival, the AJC is offering sponsorship packages for organisations wishing to brand themselves during the exciting Spring Carnival, as well as throughout all 12 months of the year.

Each year over 700,000 people attend AJC race meetings with peak attendance times during the spring and autumn carnivals. More than 130,000 people visited Royal Randwick over the four days of the 2004 Autumn Racing Carnival.

With attractions such as the lawn parties, premium entertainment, the Doncaster Club, corporate hospitality and a range of special events, AJC sponsorship offers a unique way to promote your product while accessing a wide range of demographics.

An AJC partnership package gives sponsors significant levels of exposure throughout a 12 month period. As well as being recognised as an official partner of the AJC, the sponsor receives naming rights to many races.

Benefits:
- Sponsorship and naming rights to race Group 1, Group 2, Group 3, listed and standard races
- Recognition as a major partner of the AJC with company logo on AJC advertisements and promotions
- Extensive media exposure across television
- Signage on course, including on the track straight and at 1000m site for a 12 month period
- General admission and members tickets on race day and ten (10) annual Doncaster Club memberships.

Other Information: This is a 12 month sponsorship.

Key Dates:
- Racing runs the full 12 months of the year.
- Easter Carnival (Autumn) from mid March to mid April.
- Spring Carnival from mid September to mid November.

See Moore Sports or Sponsorship HQ for further information.