Whilst we are on the subject of web marketing, HITWISE has also released a Whitepaper titled "Search Marketing Campaign Strategy".

Search engine marketing is perceived as one of the most cost effective marketing vehicles used by online marketers to drive qualified traffic to their online businesses. Search marketers are experts on such things as the best search terms to attract customers (and what the competition are using), which search engines perform best in your specific industry, and cost per click. Some companies do search marketing inhouse but increasingly (as the market heats up) people are outsourcing the service to qualified experts.

The search industry has experienced explosive growth in recent years and search marketers have become increasingly sophisticated in their skill-base in order to maintain their competitive position. If you're interested in the subject I'd recommend the Hitwise Search Marketing Whitepaper which includes:

- processes and strategies to design effective search marketing
- the art of search term selection
- how top analyze your search term successes against competitive web sites
- step-by-step guide in planning a search marketing campaign

Hitwise offers a complimentary copy of the Search Marketing Whitepaper on their site but please be aware that they do request name/business details as the 'trade'. To download a copy click here.