Reavill Farm has adopted a polished approach to web advertising for their Easter yearling draft. Ads on Racenet link to the stud's website which, in addition to a good sales section (in terms of photographs and pedigrees), also contains a video of their sole Danehill offering (the first foal from unraced Sadler's Wells mare Passing Hope). If you haven't looked at their website it's worth doing so.

The Reavill site adopts a clean approach, information is well laid out and a large number of photos and a regularly updated news page make it visually appealing. A differentiator for their sales page is also the simple (yet invaluable) indicator of when the yearling photograph was actually taken.

One thing that did take my eye was the partnership between the stud and World Breed to provide acceptors and race results of horses bred, sold or raced by Reavill. It's certainly a novel addition to a links page - and a great way to encourage ongoing client interaction with your site.