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Monday, March 28, 2005

Outdated websites make for poor marketing
There is really no excuse these days for businesses having an outdated website. A lot of studs (I found 4 in ten minutes so I wasn't exactly trawling the dust looking for crumbs) haven't updated their sites since mid-late 2004. I found one that hadn't updated since 2002!!!! If you plan on updating your site once a year don't then be surprised when clients don't ever read it (people will only be repeat visitors if you offer fresh content on a regular basis) - which makes a mockery of you investing in web marketing in the first place. To be quite honest - you would be better off having NO web presence (and saving the money) than an out of date 2002 presence.

Posted by: AthloneAssociates at 9:44 PM    | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog


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