On 24 March Breeding & Racing (Australia) reported the unusual story about a business savvy US jockey seeking to cash in on the latest jockey advertising rights:

"Southern California-based jockey Patrick Valenzuela (who returned to riding in mid-January after being suspended for failing to report for a drug test) "is auctioning advertising space on his pants & collar on the internet auction site eBay with an opening bid of US$15,000," reported thoroughbredtimes.com. The item description says: "This is for any company interested in doing some real advertising: that is, not on Hooter's girls or random foreheads. My sport is televised & I have received quite a bit of media coverage lately. Your company's name or logo would be embroidered onto my jockey pants legs as well as my collar & would remain there for the specified 2-month period through the Santa Anita race meet ending April 18. Winning bidder will enter into a contract with me within 10 days of auction closing. No tobacco, alcohol or firearm endorsements are allowed in this industry, so if you are with a company that manufactures or distributes any of these products, please do not bid."

The Fort Worth Star Telegram (Fort Worth,TX,USA) reported this morning (26/3) that somebody paid $15,000 for the right to advertise on his pants.