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Saturday, March 19, 2005

Client event marketing scales new heights
With San Miguel's sponsorship agreement ending last year, prominent syndication group Sire Custodians and Equine United have booked out the Vista & Kingston Town Rooms at the summit of the Royal Randwick grandstand for today's Derby Day. Sire Custodians principal Tony Fleiter says the idea came from Lee & Anthony Freedman (who felt it could be promoted as Randwick's equivalent of Flemington's Chairman's Club). Away from the hustle & bustle of a big race day, yet with the best views on the track, fine dining & private TAB betting facilities, many of the industry's big names are attending. Tickets were limited to just 280 & a special booking & information website was set up at www.uncorkthespirit.com.au.

Source: Breeding & Racing (Australia) Daily News March 17.


Posted by: AthloneAssociates at 11:09 AM    | Permalink

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