Thoroughbred Marketing: An Eye on the Industry: Can they find your website?

Thursday, March 24, 2005

Can they find your website?

"Every day, millions of people use search engines to find things. A significant majority of these people will not go beyond the first page of search results, and most people will stop searching by the third page.

However, if you want to succeed with search engines in the long term, you should not primarily focus on how the search engine works. Rather, you should focus on how the brain of the searcher works. Because if you understand how people search, you're halfway there to getting found when they search for your content.

It all comes down to a small set of words. (I call these words "carewords"—the words people really care about.)"

The article is titled Search Optimization, Not Search Engine Optimization and is written by Gerry McGovern. If you have a website and are looking to 'get into the heads' of the people who you want to stumble across your online offering then the article is worth a glance. Click here for the full text.

Posted by: AthloneAssociates at 10:10 PM | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog

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