Thoroughbred Marketing: An Eye on the Industry: AJC strikes gold with Princesses campaign

Thursday, March 31, 2005

AJC strikes gold with Princesses campaign

Jordan Baker has a useful overview of the success of the AJC's 'Princesses' marketing campaign ("Princesses betting like paupers") in today's Sydney Morning Herald:

"But rain, mud, wind and yobbos aside, the Australian Jockey Club's "Princesses Prepare" marketing campaign to bring young folk to Ladies Day at the Easter Racing Carnival is shaping up as a success. The money they spend on gambling (about $2 a bet) might be a tiny fraction of the cost of their frock (up to $500), but veteran punters at the track describe it as the best thing that's happened to the sport in a long time" ...

Posted by: AthloneAssociates at 10:38 AM | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog

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