Thoroughbred Marketing: An Eye on the Industry: Jockey Sponsorship update

Thursday, February 24, 2005

Jockey Sponsorship update

South Africa has adopted a novel approach to jockey sponsorship - one that supports the owners above the jockeys.

Breeding & Racing (Australia)'s Daily News reported today:

"In South Africa, owners' body the Racing Association announced "owners will be allowed to sell advertising on their runners silks," reported thoroughbredinternet.com. Three sites have been approved for branding: the collar, back & chest areas. However the agreement notes: "If for any reason the National Horseracing Authority are of the view the sponsorship material impinges on their ability to identify the silks, then the owner would be instructed to remove the advertising. If this is not possible by the time of the race, then the owner would need to substitute the silks with a clean set or Club Colours will be used."

Ambush marketing will also be disallowed.

For a detailed article on the global Jockey Sponsorship Debate click here.

Posted by: AthloneAssociates at 11:54 PM | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog

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