Darley: Home of champions. Well, it is according to their leading competitor Coolmore anyway.

It's an even more generous accolade when you consider 'home of champions' is actually Coolmore's tag line.

What's that I hear you ask?

The cap that appears in the following photos was provided in good faith to a friend (who part-owns and races 4 horses in Australia) who was visiting Coolmore's headquarters in Ireland a few weeks ago. The cap seeks to promote one of Coolmore's flagship freshmen.

So why the free plug for Darley?

I was admiring the cap's buckle (my marketing hat on [no pun intended] as I wondered who else was using a similar embossing style as it looked so effective).

"I didn't realize One Cool Cat was actually standing at Darley Stud." I said to the cap's owner, suddenly confused.

"He's not" was the response.

Errrr.................