It's been refreshing to see some of the recent marketing efforts pitched at new owners.

At the Melbourne Premier Yearling Sale new owners’ information sessions were presented by Thoroughbred Racehorse Owners’ Association (TROA) and William Inglis and Son Ltd.

For just $10, the Forum offered new racehorse owners guidance on:
- the auction process
- Horse selection and conformation
- Syndication and bloodstock agents
- Training options and costs
- Benefits of racing in Victoria
- Super VOBIS
- TROA and its role

A Young Members Owners Information Day was also part of the scheme.