Take an attractive blonde female, combine with one of Australia's finest cricketers, mix in another cricketing legend Doug Walters, and carefully blend with a few thoroughbreds.

The result: a seemingly fail-safe method of attracting attention; the result of which has seen Mark Waugh's first syndication offer over subscribed.

The attraction of 'celebrities' is nothing new. Star Thoroughbreds use it to great effect in their syndications - new owners signing the papers in the famous TJ Smith Room and meeting Gai Waterhouse on Sunday mornings at 'Tulloch Lodge'.

Mark Waugh has gone one step further however, combining his public profile courtesy of a successful sporting career with his new business venture. As he states on his website: "By using the expertise of bloodstock agent Robert Roulston and training skills of leading Sydney trainer Kim Moore, I know we can deliver a quality product for the syndication. Kim has a winning strike rate second to none and with four horses to race over the next three years, I'm extremely confident that will continue.

"Aussie cricket legend, Doug Walters, will join the syndication and shareholders will have the chance to mix with Dougie socially and in the winners circle."

It's an interesting approach. It will be even more interesting to see how it progresses.