Ok, a couple of posts for the marketers who read this site (and there appear to be quite a few of you):

If part of your job involves managing your company's web presence then search engines and keywords will be words well familiar to you. In this week's newsletter, HitWise Australia highlighted a relative newcomer to the Australian search engine ranks - but one that is fast proving successful. I therefore thought I'd pass on the details:

The site is AnSearch

Last November they were ranked: 120
December Rank: 37
Positions Jumped: 83

Ansearch is the latest addition to the competitive Australian search industry. Designed around the concept of delivering results based on user behaviour and popularity, the search engine has proved successful since its launch last November. Using MySearch to trial its new search engine technologies and online marketing campaigns prior to launching, Ansearch takes on the view of 'less is more' and incorporates only a small footprint of data so that its search results are more accurate.

Hitwise data shows that Ansearch has gained a solid following since launching last year, and if it continues increasing its market share, it is sure to be the search engine to watch in 2005. Looking at Hitwise data for the Computers and Internet - Search Engines and Directories category, Ansearch debuted as the 120th most popular Australian Search Engine and Directory in November, and then climbed to be the 37th most popular by the end of December.

Recent weekly data shows Ansearch as the 29th most popular Australian site in its category, a commendable effort considering there are over 100 established Australian Search Engines and Directories competing for a spot in the top ten. The site has also recorded an impressive bookmark percentage, with the latest weekly data showing 18.18% of visitors to www.ansearch.com.au have bookmarked the site, demonstrating their intention to return and use the search engine again.