Magic Millions went for brand identity– same style for each sale except a different colour cover for each State, a gold band at the bottom of each cover with the State's name in it and a different image in the top left hand corner. Thus, a wave was the chosen image for the January Premier, sun setting for Perth and glass of champagne for Adelaide. In a major shift, Magic Millions also started to incorporate advertising in their catalogues.





Inglis went for photos of past champions on their front cover – Choisir took pride of place on the Classic cover; Fields of Omagh on the front of the Melbourne Premier ... but this branding exercise then seemed to run out of steam and by Easter we were back to the traditional green cover.





New Zealand Bloodstock went for a branded identity - same style just different colour for their Premier/Select sale.





Inglis and Karaka both had the colour pages at the start of their catalogues paying tribute to past champions of the sale in question.

Size of catalogues

MM Premier: The first sale in 1986 saw a fairly moderate catalogue of 220 yearlings go under the hammer. In 2004, the January sale offered a 4-day 'Premier' section consisting of 710 lots and a 'Select' catalogue on Day 5 of 274 horses.

Inglis Classic: 504

Melbourne Premier: 510; Premier II 125

Inglis Easter: 497

MM Perth: 523

MM Adelaide: 662

Karaka: Premier 515

Karaka: Select 1097