Thoroughbred Marketing: An Eye on the Industry: US Turn to PR Agency to Promote Racing

Wednesday, December 08, 2004

US Turn to PR Agency to Promote Racing

An article that appears in the Opinion Section of the BLOODHORSE on 1 December 2004 is well worth a read in terms of its thoughts on use of a PR agency to promote the sport of racing:

"Let's Move On" By Victor Zast

"Why has Thoroughbred racing decided to put its future into the hands of a public relations agency?

"Is it because the available funds for running an effective ad campaign haven't materialized? Could it be that the people who control the purse strings are beginning to comprehend the positive effects of Seabiscuit and Funny Cide and Smarty Jones? Are the critics of this change in marketing direction right when they warn that Thoroughbred racing no longer appeals to the subscribers of newspapers and magazines, and that with each passing day, there are fewer writers devoted to the coverage of the sport? ..."

[click on link above to read full article]

Posted by: AthloneAssociates at 1:13 PM | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog

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