The acronym for Magic Millions should in fact be 'EI' ('endlessly innovative) rather than just 'MM'. The dynamic auction company from Queensland are yet again first past the post, this time in association with SireCam. Footage of over 400 Magic Millions yearlings parading on video will be available for viewing and downloading from www.magicmillions.com.au and www.sirecam.com from Christmas Day.

There has been a limited amount of video footage incorporated in the online Premier catalogue in recent years - Coolmore yearlings in 2004 from memory.

This year the net has been cast much wider.

The MM Press Release goes on to state:

"This great marketing tool will enable trainers, syndicators and buyers to simultaneously discuss the physical attributes of yearlings with their clients from anywhere in the world in the lead up to the sale. The video clips will also expose yearlings to a global market with international and interstate buyers now possessing a lot more than a just pedigree page to rely on when selecting horses for potential purchase.

"This is what some leading buyers have said about Sirecam’s online yearling video previews:

Gai Waterhouse – Sydney’s Leading Trainer

'This is a tremendous marketing tool when placing yearlings with clients.'

James Bester – Leading Bloodstock Agent & Marketing Consultant

'I find this a very useful tool from both a buying and marketing point of view. Yearling footage provides the opportunity of reaching buyers – both in Australia and overseas.'

Simon O’Donnell – OTI International – Bloodstock Consultants

'This technology is of enormous benefit when communicating with clients and potential clients.'

Joe O’Neill – Prime Thoroughbreds – Syndicator and Racing Manager for Leading Trainer Bill Mitchell

'When buying yearlings, video previews allow us to virtually transport clients to the Sale via the internet.'"

Magic Millions are certainly making viewing and purchasing horses in a global market place much easier (for vendors and buyers alike).