On 13 November I posted an entry titled Broodmare Diamonds. The subject of that post, Ipi Tombe, made headlines on Day 2 of the UK Tatts Mares Sale this week when she sold for 850,000 guineas (AUD$2.21m) to the bid of agent James Delahooke (buying for an unnamed US client).

From a marketing perspective (in terms of choosing the right market for your horse - which will often impact on country let alone State or auction company these days) it was interesting to note the words of Team Valor's Barry Irwin who said "The more we thought about it, the more we thought Tattersalls was the right place to sell. We felt people here would appreciate more what she achieved. There were a lot of Europeans in Dubai when she won & they are probably more in tune with what she has done than the Americans."