Do you have a website? Do you know:

- how many people view it?
- what they are looking for when they are online (eg your phone number/address, latest news, monthly specials etc)?
- how long they are online?
- how often they visit?

If you are going to invest in a website it's essential to track who's visiting it. Otherwise the website is not forming an integral part of your branding and communications policy.

Speaking of the Internet, have you ever wondered how many people are accessing the Web in Australia? Nielsen//NetRatings produces a regular raft of statistics.

Web usage statistics for Australia in August 2004 are as follows:

[Home and Work Combined]

- Number of Sessions/Visits Per Person 38
- Number of Domains Visited Per Person 54
- PC Time Per Person 35:27:16
- Duration of a Web Page Viewed 00:00:58

The Active Internet Users by Country for September 2004 shows that Australia has a total of 8,817,815 users (an increase of 32,664 users from the previous month).

As an aside - Australia, which has a smaller Internet population than the UK, logged more time online, but surfed fewer domains than our UK counterparts.