How do you find news to make your product/service stand out from the crowd?

In the case of stallion promotion - how about a trifecta in one race - and a race double 2 weeks previously?

Collingrove's magnificently bred stallion Bianconi (Danzig/Fall Aspen) achieved exactly that at Moonee Valley last Saturday when his 3YO son, the aptly named 'Surprise Impact', led two other Bianconi 3YO's - Blazing Icon and Kipconi - across the line. It was a race result well worth celebrating but it apparently wasn't as unique as I at first thought. A quick check of the Collingrove website revealed the news that on the 27 October at the Sunshine Coast meeting (Qld) two full brothers (Cook's Voyage and Katastrophic) won their individual races as well.

It's worth keeping in mind that unlike many stallions Bianconi doesn't have huge numbers of progeny on the track either. It makes the results even more noteworthy.