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Friday, November 12, 2004

PR considerations
A couple of things you need to be aware of:

- PR is heavily reliant on the goodwill of the media

- PR should never be used to deceive the public into believing a bad product is good (it is highly unlikely this will occur anyway as the reputation of the press will also be on the line if credibility comes into play)



Posted by: AthloneAssociates at 3:12 PM    | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog


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