If part of your job involves benchmarking then you may be interested in a column written by Sean Michael Kerner of ClickZNetwork earlier this month. Kerner reports that in 2004 online advertising represented 8.35 percent of average media plan spending, a figure projected to hit 17 percent by 2007.

The full text of the article can be sourced at: http://www.clickz.com/stats/markets/advertising/article.php/3432571