If you don't subscribe to the value of marketing its perhaps because you haven't considered the following: "Thirty-two thousand foals mean thirty-two thousand stories, because a Thoroughbred never goes unnoticed or undiscussed. And most of the stories are the stuff of drama." Jane Smiley, Horse Heaven.

You don't need the world's most expensive horse/stud/owners to create a story. Everyone has a story. You just need to know how to capture it to sell it to an audience.