In my first post that discussed syndicators (21/9/04) I talked about the importance of differentiators.

Well, 'success' is always a useful one!

One company currently enjoying a magic run is Slade Bloodstock

Some of their horses snaring recent headlines include Alinghi (G1 winner and crowned Australia's Most Popular Racehorse at the Racehorse of the Year Awards at Crown Palladium in Melbourne earlier in the season), Chut and Fullazz. Other stakes performers include Coats Choice and Aldarch.

Beyond the performance of the horses it's fair to say that there are a few media supporters (both online and traditional media channels) contributing to the hype. There is also sideline PR courtesy of the Magic Millions and Inglis who offered various horses as yearlings, champion trainer Lee Freedman training the horses plus the Slades being regular (and open to their identity) 'posters' on the MSN Horse Racing Community Forum.

It all means Slade Bloodstock is not just a regular in the winners circle of late, but they remain a topic of regular discussion and never appear to be far from the public eye.

Some might say the hype borders on being magisterial at times. It's certainly Marketing 101 'thoroughbred style' (with a few twists). Love it or hate it - it certainly seems to be doing the trick for the individuals behind the now famous gold, white and black silks.