There are some good websites out there. Then there are the ones that make you think "these people REALLY knew what they are doing".

Mill Creek Farm in the US is one such business and the site dedicated to their stallion Mayakovsky a case in point.

The 'look/feel' of the site is excellent (the photographs a particular stand out) and it is written in pro-marketing language ie. it appeals directly to the reader's emotions rather than just any person on the street. (See for example the menu headings "Excitement", "Meet Mayakovsky")

A unique diffentiator on the site is the ability to do a hypothetical mating (online - no need to wait for a report) which produces not only a very detailed pedigree but a photo gallery of all the major players in the pedigree. It's certainly something we've never seen before.