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Thursday, October 28, 2004

Free advertising does not always mean good advertising
Just when you thought it was good being advertised on someone else's website ...

The specific page that I am about to refer you to exists on the Studfarm.com site. The page (ostensibly) lists Thoroughbred Studs & Farms around the world.

Putting aside the fact that it is a rather limited list, I was, as always, interested to see what appeared for Australia. Yarraman's name was the stand-out error. The spelling was just the start ... check out what line of business they're apparently involved in!!!

There are a few other interesting entries: Widden has apparently relocated
(!) and the links for Benalla, Jarama, Lyndhurst, Tyreel, The Independent Stallion Station, Newhaven, Wakefield, Northfields (and isn't the latter in NZ anyway?!), Furlong and Glengarry are no longer valid.

Moral of the story (I guess there has to be one) is it can be a useful exercise keeping tabs on who is linking to your website and whether the site/link remains valid. To find out who is linked to you:

1. You should have a list (somewhere) of the people who sought your permission to add a link to your site.

2. To uncover the 'mystery linkers', try running a company name search (eg. Yarraman Park) across the major search engines (Yahoo, MSN, Google for eg). Make sure you check entries beyond the first few pages (and make sure you use at least 2 search engines as each will have different results). Once you discover the sites that link to you then, if you're happy with their site content and feel that being on their list will attract 'hits' to your own site, then there are no problems. If you don't wish to be associated with their site however then a polite email asking them to remove the link is well within your rights.

Posted by: AthloneAssociates at 9:05 AM    | Permalink

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Katrina Partridge from Athlone & Associates authors this weblog


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