Having spent some time yesterday congratulating a certain auction house on their excellent use of press releases - they then go and issue this one ...

The Release was distributed by email this afternoon (I haven't yet checked the portals to see if they're running with it - I assume most will) but the writing is far from satisfactory and detracts from the usual standard of professionalism one expects from MM.

The Release opens with an appalling headline and degenerates from there in terms of its use of:

• colloquial expressions
• unimaginative use of adjectives
• poor sentence construction; and
• poor spelling.

I have highlighted (in bold) a few 'standout' errors ... but feel free to select your own!

MAGIC MILLIONS - LOTTERIA SPANKS THE BOYS IN SPRING STAKES

Media Release Thursday, 16 September, 2004 For immediate release

LOTTERIA (Redoute's Choice-Rose Reward by Sir Tristram)
Sold for $280,000 at 2003 Magic Millions Yearling Sale, Gold Coast
Vendor: Baramul Stud / Buyer: Adrian Nicholl
1st Hahn Premium Spring Stakes (G3) at Newcastle

Exciting filly Lotteria upstaged the boys and extended her unbeaten run to three when she scored an amazing win in today's $150,700 Hahn Premium Spring Stakes (1600m) at Newcastle. While the winning margin in the Group Three race may have only been three parts of a length - the way in which she won the race was staggering.

After leading the field through the 300 metre mark on the rails, the daughter of Redoute's Choice veered towards the outside of the track on two occasions before being straightened by Glen Boss. Despite losing many lengths due to her greenness, the filly still proved too classy - as she pulled clear of Wenceslas Square and Dane Shadow to win impressively.The well bred filly, a Magic Millions graduate from the 2003 Gold Coast Yearling Sale, was sent out a strong each way chance by punters in today's race after two impressive wins from as many starts.

The Gai Waterhouse trained youngster made the best possible start to her career when she scored an impressive debut win at Kembla Grange on August 21. Ten days late she backed up to win at Canterbury - when she romped home to win by two and three quarter lengths.

Lotteria was purchased at the 2003 Magic Millions Yearling Sale on the Gold Coast by renowned international bloodstock agent Adrian Nicholl. She cost $260,000. Already she was won a tidy $116,350 - not bad considering she's only had three lifetime starts!

Lotteria is from the former talented Sir Tristram racemare Rose Reward. A winner of three races, Rose Reward is best remembered for her third in the Group One Thousand Guineas at Caulfield when she chased home classy fillies Arborea and Kapchat. Rose Reward was also third in a listed Tattersalls Club Cup in Sydney, while she was fourth in both the Group One Canterbury Guineas and Group Two Wakeful Stakes.

Interestingly, Lotteria is an entry for the $502,000 Group One Vinery Stud Thousand Guineas - which will be run at Caulfield on October 13."