Thoroughbred marketing is not a subject has endless textbooks devoted to it. Given the global nature of the Industry I suspect that will change in future years.

Recent articles I have published on the topic can be found at http://www.athloneassociates.com/thormktg.htm

My focus has been on marketing as it relates to the Australian thoroughbred breeding industry - (cf to jockeys, trainers, race tracks, the Industry generally).